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Musings From the Store

Flash of Genius

Posted by Angela on

5 Tips for Taking Jewelry Instagram Photos with Your Phone

1) PLAN CONTENT THAT IS WORTH POSTING. In other words, curate your content. Instagram is an incredibly visual social media platform, so it is essential that you use it to tell a cohesive story to market your brand.Ask yourself “Will my target market care about this photo?” Save the details for the writing portion of your post, and don’t just take random shots of your jewelry. Save the more random shots for the new InstaStory feature (Snapchat for Instagram)!

2) MAKE SURE YOUR JEWELRY PIECE IS CLEARLY THE FOCAL POINT. The best way to make your jewelry stand out is by using a white background. It’s truly the best for contrast, gives your images a modern feel, and keeps your photos looking consistent too. If your shot includes background space, keep the background simple or be sure that the background is part of your story. If your piece is not easy to see in the photo then use the “tilt shift” feature in your edits to blur the background a bit.

3) ALWAYS USE THE SAME FILTER. Choose one or two (if similar) filters for all your photos for a consistent look so when you view them all together it’s more appealing to the eye.

4) KEEP YOUR EDITS SIMPLE. Be conservative with your edits by making subtle tweaks so you don’t over-edit your image. I like to use the brightness, contrast, lux (the little sun icon at the top), warmth and highlight features sparingly.Think about your image like applying makeup. The more you add the more unnatural it looks.

5) CONSISTENCY IS KEY TO BRANDING WITH PHOTOS. You may have noticed that I keep using the word “consistent” and that’s because it’s the most important thing about marketing your jewelry business on Instagram.Keep a consistent look. If your jewelry is colorful – Use a filter that slightly enhances the color -keep it at a naturally saturated level. If your jewelry is mostly made with metals– try a softer filter, and choose either a warm or cool tone for all your photos by playing with the warmth.

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I Have Rocks In My Head 2

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Rock N' Rhyme

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Bead There ~ Done That

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I Have Rocks In My Head

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My Favourite Store (to the tune of My Favourite Things from Sound of Music) Lyrics by: Elana Promislow

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Tool Tart Tips

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Tool Tart Tips

For Fret Sakes!!!-A not so subtle rant about the Great Patience Crisis and denying yourself a basic skillset. Or, everything you wanted to know about your fret saw but were too afraid to ask…It’s a tale of woe I hear on a regular basis.“Can’t I just cut the metal with a pair of shears?”“I’m too lazy to use my jewellers’ saw” (yeah. [...]

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Tool Tart Tips

So, you’ve laboured lovingly on a piece for hours on end. Your fingers are the claws of death. You feel like you are about to go blind. You’re just about ready to go to final polish and…Ugh! That purpley grey stain. That dreaded awful bloom that no amount of elbow grease and polishing cloth makes disappear.Dandandaaa! Your piece has been afflicted [...]

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