Musings From the Store
5 Tips for Taking Jewelry Instagram Photos with Your Phone
1) PLAN CONTENT THAT IS WORTH POSTING. In other words, curate your content. Instagram is an incredibly visual social media platform, so it is essential that you use it to tell a cohesive story to market your brand.Ask yourself “Will my target market care about this photo?” Save the details for the writing portion of your post, and don’t just take random shots of your jewelry. Save the more random shots for the new InstaStory feature (Snapchat for Instagram)!
2) MAKE SURE YOUR JEWELRY PIECE IS CLEARLY THE FOCAL POINT. The best way to make your jewelry stand out is by using a white background. It’s truly the best for contrast, gives your images a modern feel, and keeps your photos looking consistent too. If your shot includes background space, keep the background simple or be sure that the background is part of your story. If your piece is not easy to see in the photo then use the “tilt shift” feature in your edits to blur the background a bit.
3) ALWAYS USE THE SAME FILTER. Choose one or two (if similar) filters for all your photos for a consistent look so when you view them all together it’s more appealing to the eye.
4) KEEP YOUR EDITS SIMPLE. Be conservative with your edits by making subtle tweaks so you don’t over-edit your image. I like to use the brightness, contrast, lux (the little sun icon at the top), warmth and highlight features sparingly.Think about your image like applying makeup. The more you add the more unnatural it looks.
5) CONSISTENCY IS KEY TO BRANDING WITH PHOTOS. You may have noticed that I keep using the word “consistent” and that’s because it’s the most important thing about marketing your jewelry business on Instagram.Keep a consistent look. If your jewelry is colorful – Use a filter that slightly enhances the color -keep it at a naturally saturated level. If your jewelry is mostly made with metals– try a softer filter, and choose either a warm or cool tone for all your photos by playing with the warmth.
Stone-cutting is a multistage process where a block of stone is cut to a manageable size, shaped to the approximate size and ground and polished to its final shape. There are as many different sizes and shapes of stones as there are imaginations.In general the steps are:Selecting rough material – to get a rough idea what a stone will [...]
Bead It (to the tune of "Beat It" by Michael Jackson) Lyrics by: Elana PromislowThe first time that you walk in the storeYou wanna see some beads, you wanna see some moreThe fire's in your eyes, you found what you've searched forNow bead it. Just bead it.You need some cord yeah you need it real badDon't want to use [...]
My favourite type of seed bead is the Delica™ bead. These cylinder shaped beads have the same length and width making them perfect for bead weaving on a loom. I, personally, prefer using them in a free-hand weave such as peyote stitch. Because of their shape, they fit very snugly next to one another and form a flowy, seamless [...]
”A lapidary is an artist or artisan who forms stone, minerals, or gem stones into decorative items such as cabochons, engraved gems, including cameos, and faceted designs. The primary techniques employed are cutting, grinding, and polishing.” ~ WikipediaHumans have been creating art in stone since the dawn of time both in the form of stone carvings and jewellery. There are [...]
My Favourite Store (to the tune of My Favourite Things from Sound of Music) Lyrics by: Elana Promislow
Smooth shiny nuggets in agates and jaspersThere's just so many you'll have to buy fasterGemstones so sparkly you'll always want moreThese are a few of our treasures in storeHammers and tweezers and Pepe disc cuttersShears that will cut through your silver like butterToggles that close with a loop and a barThese are a few of [...]
StuckIt happens to me quite often. In fact, it happened when I was asked to write this post. I was ….. stuck. Not because I have run out of ideas. No, that’s rarely the issue here.I knew full well that I was not going to tell you what to do, because working metal is not a hard science. [...]
Welcome back to Weave Got Maille! This article is going to be slightly different and not focus so much on chainmaille as on jewelry and art creation in general. At the store we get a lot of people asking us about how to charge for their work. This is not an easy question to answer. Many [...]
For Fret Sakes!!!-A not so subtle rant about the Great Patience Crisis and denying yourself a basic skillset. Or, everything you wanted to know about your fret saw but were too afraid to ask…It’s a tale of woe I hear on a regular basis.“Can’t I just cut the metal with a pair of shears?”“I’m too lazy to use my jewellers’ saw” (yeah. [...]
So, you’ve laboured lovingly on a piece for hours on end. Your fingers are the claws of death. You feel like you are about to go blind. You’re just about ready to go to final polish and…Ugh! That purpley grey stain. That dreaded awful bloom that no amount of elbow grease and polishing cloth makes disappear.Dandandaaa! Your piece has been afflicted [...]